Sponsorship is a business deal between two parties where both parties benefit from the arrangement. It is an agreement or contract with terms that are quite specific. Value must be given and received by both sides.
Sponsors no longer accept any Centre or organisation approaching them to ask for something without something being given in return.
As there are hundreds of groups searching for sponsorship monies, there is an incredible variety of sponsorship requests for potential sponsors to consider. The chances of securing sponsorship will be much better if a proposal is prepared and presented in a professional manner.
Generally a Centre will be seeking funding for equipment or specific goods and resources. In return, the sponsor will expect to obtain company or brand name exposure which enhances their name and encourages people to buy their products.
As the money a company invests on sponsorship often comes from its advertising or public relations budget, be prepared to argue that $1000 spent displaying a company logo around your Centre is a better investment than money spent on advertising in the local paper, on radio or on television.
For best results your Centre should consider appointing a sponsorship coordinator.