Marketing is the process of matching up a product or service with people who want to purchase or participate in it. These people are referred to as ‘the market’. To help your centre we suggest you define your marketing strategies.

1. Defining the product/service
2. Defining the target market
3. Defining the target market’s needs
4. Establishing required return on investment
5. Setting objectives
6. Developing the marketing strategies
7. Compiling the marketing plan
8. Delivering the goods

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